The Case Against Cash
Why Atlas Meetings?
Cash doesn't cut it.
When it comes to "compensation," cash may be king, however, when it comes to "recognition," cash leaves much to be desired. We're not suggesting that cash bonuses aren't desirable. Clearly they are. The point is that cash bonuses are too impersonal to provide effective recognition. People don't want to talk about how much they earn, so the public recognition quotient here is diminished. The money is almost always used to pay bills or purchase everyday necessities. While this can be helpful to some, it is rarely remembered and loses its lasting motivational punch. When it comes to trophy value and bragging rights, cash bonuses just don't cut it.
On the other hand, when Atlas creates a once-in-a-lifetime experience for your winners, the result in something that will be talked about long after the winners are announced. When you care to learn about your winners enough to offer them a highly personal dream opportunity — a cruise to the land of their heritage, a tropical getaway that was put on hold due to children or work, a weekend in a fairy tale castle, a trip to the World Series – this will be remembered forever and talked about almost as long. This imprints personal pride and gratitude that little else can.